Instagram could very well be the missing link to take your business to the next level. The number of active users on the platform is massive and keeps rising. By extension, this implies that you only need to use the right strategies to grow. Here’s how;
Target the Correct Audience
Indeed, this is where it all starts. You have to figure out how to draw followers who can buy whatever it is that you’re selling. You cannot, for instance, target women if you’re trying to sell men’s running shoes and so on.
On top of that, determine how to attract real followers. Post high-quality informational content and don’t forget to upload the cutest images.
Consider using a paid service such as SocialSteeze to help you better your numbers. That way, you can concentrate on other strategies to grow your business. Be sure to visit site to discover what SocialSteeze can do to help boost your growth efforts on Instagram.
Now that you have a decent crowd, it is time to give them reasons to keep following you. One of the efficient ways is to conduct contests once in a while. Be sure to include a video to entice as many people as possible to participate.
Work on Your Visibility
You will not attract more customers if you don’t improve your brand’s exposure. You can do this by using popular hashtags without looking too spammy. Include your company’s name in the hashtag if you’re targeting local clients.
Also, add the name of the product you are promoting in the hashtags. More than that, use descriptive terms to define what you’re trying to sell. Hone your skills on how to use hashtags efficiently to increase the chances of more people noticing you.
Build a Relationship with your Audience
Sure, attracting clients through Instagram is hard. Keeping the customers, however, is harder. You should, therefore, form a healthy rapport with your followers. You can, for instance, try to reach out to them via direct messages. Leave likes and comments on their posts as well.
No customer is going to wait for two days to get a response regarding your product or service. It is, therefore, essential that you work on your response rate. The idea is to make sure that your clients have the best experience when dealing with you.
Think of it as a way of developing reliability. Of course, if you’re good at what you do, rest assured that you will get referrals soon or later.
The Bottom Line
You need to create an Instagram business account for your brand if you have not done it already. Work hard to grow your audience. Make sure that your customers become loyal to you. Offer quality advice too. Further, work with influencers within your industry to help create more attention to your business.
Engage with others like-businesses to keep up with the trends. And, as a rule of thumb, keep developing strategies to outperform your competitors once you have the numbers.